Overview
WANTITALL is a South African online shopping platform that sells over 14 million products. We helped WantItAll recover from a Google penalty and improve the crawling of over a million products, eradicating over 1000 toxic links and flipping a downward spiral into a sustained uptick.
Approach
We conducted a link audit, disavowed over 1000 domains and removed many of the worst offending links.
We worked with WantItAll’s technical team to allow Google to crawl many more products, faster and more effectively.
Not only did we recover the traffic from before the traffic slide began, but, along with the technical team, we helped grow SEO to 30,000+ visits per day. We worked with the development team to fix over a dozen important technical bugs, including incorrect canonical settings, becoming mobile-friendly, fixing and implementing redirects, and maximising crawl budget.
Results
70 milliseconds. Google’s Average Download Time
Avg. Pages Crawled Per Day
New Users Per Day
Increase in SEO Transactions
